"It is the relevance of the varietal labeling coupled with the country of origin for VDF wines that seduces consumers. In our market VDF is about trust and reliability. People use the category as an endorsement."
ALEXANDRA POUDEROYEN, HEMA, NETHERLANDS
"You can see that VIN DE FRANCE producers are trying to make something new instead of only the popular international varieties. This is very good I think as it gives French wines its own new identity."
DIONISIO CHAVES, ZONA SUL, BRAZIL
"It’s a really pertinent time for VDF to enter the Brazilian market. Brazilians don’t really know about appellations and regions – it’s too complicated. But they do know about France, and the France label has a real cachet for them."
Peter NIXON, DAN MURPHY’S, AUSTRALIA
"VIN DE FRANCE means making French wines accessible to the new consumer. This has never been done before!"
CLAUDE JAMES, CORDON VERT, JAPAN
"These are very relevant wines to our market, representing excellent quality/price ratio. The competitive advantage for these wines is the combination of France plus stating the varietals on the labeling."
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